According to Deadline sources quoted by The Verge, Netflix is opening a live-streaming option for shows such as talk shows and reality shows, and will enter the live-streaming world from there.
It is reported that the introduction of the live broadcast function will help Netflix to further expand its business scope. Users can not only watch the recording of the program directly at home, but also allow the production team to control the program in real time through the unique “voting” system during live broadcast.
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Most importantly, of course, is its ability to help Netflix quickly keep up with its competitors: Disney+ is live, and it’s live-streaming the Oscars this year, and will also be hosting shows like “Dancing with the Stars.” Dance variety show.
In addition, Netflix’s recent financial report is also one of the reasons why they are determined to enter the live broadcast industry. This financial report shows the current dilemma of Netflix – the company has experienced a large-scale decline in the number of users for the first time in more than a decade since its establishment.
In contrast, Disney+ welcomed 7.9 million new users in Q1 of fiscal 2022.
In order to cope with the double decline in users and revenue, live broadcast may be a life-saving straw that Netflix needs to seize.
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