Which one is stronger in selling peripherals and derivatives? “License Global” magazine announced the 2021 global retail report of licensed merchandise, showing that the total global retail sales of licensed merchandise last year was $260.8 billion, of which Disney led with $56.2 billion.
After that: Media group Dotdash Meredith ranked second with 35.9 billion, brand management company Authentic Brands Group third with 21.7 billion, WarnerMedia fourth with 15 billion, Pokémon brand The Pokémon Company 8.5 billion fifth, toy company Hasbro 84 NBCUniversal is the sixth with 8.3 billion, the toy company Mattel is the eighth with 7.4 billion, the brand management company Bluestar Alliance is the ninth with 6.5 billion, and Paramount Universal is the tenth with 6.0 billion.
