Ben Affleck, Matt Damon starring in the new film ‘AIR’ released a new trailer, a choice and perseverance at that time.
The film focuses on the classic case of basketball shoe brand: how Nike signed basketball superstar Michael Jordan back then.
Affleck directed, and with and Damon as the star, writer, producer, Viola Davis, Jason Bateman, Chris Messina, Marlon Wayans, Chris Tucker and other appearances, the film April 5 Northern America release, after Amazon streaming Available online.
Damon as Sonny Vaccaro, former Nike sales executive, and Affleck as Nike co-founder Phil Knight, follows Nike’s long-term efforts in the mid-1980s to sign rising superstar – basketball player Michael Jordan – to the the number three shoe company at the time.
An endorsement that seemed impossible at the time, but thanks to maverick sneaker salesman Vaccaro, it would become the most important relationship between a sports brand and an athlete.
The deal unlocked the multi-billion dollar contemporary athletic shoe industry and helped make basketball the same.
At the heart of the film is Vaccaro’s relentless quest to sign Jordan, who will reach out to multiple people close to the latter – family members, especially a strong, vibrant mother, as well as former coaches, advisors and friends – in order to sign Jordan, who will not appear as a character in the film.
