Analysis of the 5 reasons for the popularity of “Business Proposal”, its ratings prove that the old-fashioned plot is not afraid of being outdated

“Business Proposal” starring Hyo-seop Ahn, Se-Jeong Kim, Kim Min-gyoo and Jin Young-seo, also known as one of the dark horse dramas in 2022, has been refreshed to 10.5% in episode 6 and is expected to continue to rise .

“Business Proposal” is not the main drama of the TV station but unexpectedly became popular. Today, let’s analyze the 5 reasons for its success.

“Business Proposal” is adapted from the webtoon of the same name, and tells the story of Se-Jeong Kim who goes on a blind date for his girlfriend Jin Young-seo for money, but finds out that the other party is Hyo-seop Ahn, the boss of his own company.

In order to follow Hyo-seop Ahn’s grandfather’s wishes, the two decide to pretend to be in love. 

Although Se-Jeong Kim tried hard to conceal his fake identity, he was finally discovered by Hyo-seop Ahn, so the man decided to start a series of revenge against her in the company, and finally they slowly developed a relationship.

“Business Proposal” continues to rise in ratings, becoming one of the dark horse Korean dramas in 2022.

The plot of “Business Proposal” is exactly the “old-fashioned” theme of the common office romance in Korean dramas, the secret love between the boss and the subordinate. 

However, it managed to win the hearts of the audience with 5 points, and even ran out of opponents such as “Thirty-Nine” and “Twenty-five, Twenty-one”.

5 reasons for the popularity of “Business Proposal”:

1.The rhythm is lively and not sloppy

Audiences are most afraid of encountering stagnant progress when chasing dramas, which is also the fatal injury of many Korean dramas. 

The great thing about “Business Proposal”, which only has 12 episodes, is that each episode has progress. Not only was the identity of the heroine revealed in episode 4, but the CP of male two female two developed rapidly, and the sixth episode has directly progressed from a clear line to a kissing relationship.

2.The whole drama is restored to the original work

“Business Proposal” is adapted from the web comic of the same name. Because the four protagonists are highly restored, it has been discussed before the broadcast, and has been praised by many fans of the original work. 

The series also deliberately added animation elements to make the plot more comical, and unexpectedly became an interesting and profound highlight.

For example, every time Hyo-seop Ahn calls Se-Jeong Kim, the special effects of Archaeopteryx will appear, etc.

3.Although the plot is old-fashioned, it is funny and not childish

In “Business Proposal”, the enemies turned into couples, body and contract love, etc., are actually old-fashioned plots. 

Fans of the drama also praised that although the whole drama is mainly funny, the 4 leading actors acted just right, vivid but not childish or overly exaggerated.

4.4 CP lines are also full of scientific responses

Although “Business Proposal” mainly revolves around the two emotional lines between the four protagonists, the female female CP and the male male CP are also chasing.

Se-Jeong Kim and Jin Young-seo are good sisters with very different family backgrounds, and their performance is full of laughter.

Hyo-seop Ahn and Kim Min-gyoo grew up together since they were young. Although they were bosses and secretaries, their interactions revealed the meaning of BL dramas from time to time!

5.The easy plot is not burdensome, sweeping away the fans of Blue Monday

Compared with the earlier hits such as “All of Us Are Dead” and “Juvenile Justice”, the theme of “Business Proposal” is relatively easy.

The completely relaxed plot does not bring a sense of burden to the audience, and it is easy to follow one episode after another, and fans of the drama also praise the setting of no troublesome characters, so as to achieve the effect of zero pressure in chasing the drama.

Related Post: “Business Proposal”: This overbearing CEO TV series, the more old-fashioned the more attractive.