‘Ant-Man and the Wasp: Quantumania’ set a record one week after its release. What record? The highest box office drop for a Marvel movie.
According to media reports, ‘Ant-Man and the Wasp: Quantumania’ dropped 82 percent at the box office the following Friday and a full 69.6 percent the following weekend.
Among the current big production superhero movies, the worst after-effect is ‘Batman v Superman: Dawn of Justice’, Northern America box office only 1.99 times, its next weekend drop is 69.1%, ‘Ant-Man and the Wasp: Quantumania’ than it is still 0.5 percent.
In other words, if ‘Ant-Man and the Wasp: Quantumania’ is this bad again in the next few weeks, it will be the worst superhero movie in terms of momentum, which is another record.
At the same time, since both Northern America and overseas, ‘Ant-Man and the Wasp: Quantumania’ box office trends are quite bad, so it has now entered the point where Marvel side has to consider how much money it will lose.
To know is, ‘Ant-Man and the Wasp: Quantumania’ before the Marvel Universe launched a total of 30 movies, only one of these 30 movies ‘The Incredible Hulk’ is a loss of money, the rest can at least keep the money or even a small profit.
But people ‘The Incredible Hulk’ is the second film of the Marvel Universe, at that time there is no brand bonus help, ‘Ant-Man and the Wasp: Quantumania’ a fifth stage of the pioneer film even the preservation of capital is a problem, this performance is really very pull crotch.
What’s more interesting is that, in the face of such poor results, Marvel’s insiders are still “feeling good about themselves”, and even said, he said.
I have to say, the superiority of these words simply spills off the screen.
A film with strong ip as a backing, the result in the local, overseas, from the box office to the word of mouth all line collapse, whether to keep the capital are to put a question mark.
How can a film like this make the people of Marvel feel “proud”?
Then Kang the Conqueror, the villain, is also a lot of viewers to ‘Ant-Man and the Wasp: Quantumania’ to play a bad review of a point of criticism, he had to say Kang is very good, obviously also with the majority of the audience against.
Finally, it is said that the box office how to how, this is more direct, meaning that we have a chassis anyway, poor word of mouth and then there will always be an audience to support, and even if the loss of money and how? Our family is big.
However, although the huge chassis of the ip gives some people within Marvel a great sense of superiority, but in fact the failure of ‘Ant-Man and the Wasp: Quantumania’, or the reason why Marvel movies are getting worse now, is precisely because of the sheer size of the ip.
Simply put, Marvel’s problem is that it “can’t stop”.
Why? Because after more than 20 years of development, it has belonged to the old actors’ retirement place, the new actors’ stable meal ticket, and many other staff members rely on it to survive, etc..
In other words, there are too many people at stake to stop? That’s not going to happen.
The same reason, although the time span of the comic book universe is not as long as the foreign drama, but the extent of the huge degree of its IP can be superior to several subgenres, a stage of seven or eight movies, several episodes, and a variety of linkage, peripheral, not to mention that there will continue to be a variety of new projects.
So many areas inside, which involves the interests of how many people? So that comic book this car not only no way to stop, and even can not slow down, must maintain a very fast forward.
But the car is so fast, and still want to be as accident-free as before? Still want to drive steadily? That is certainly not possible.
For example, the special effects of ‘Ant-Man and the Wasp: Quantumania’ were also a point of criticism by the audience, and many people said the production was too rough.
Later, people from the studio came out and said that the time given by the top was too short, and that the crew over at ‘Black Panther : Wakanda Forever’ was getting into all kinds of trouble during production, so the top moved some of the production budget over.
But even so, it still can not “slow down”, because once the car stops, that has to affect how many people?
In other words, as the Marvel Universe gets bigger and bigger, it is clear that there has been a problem in internal control, which is the proverbial hard to manage when there are too many people.
So after ‘Avengers: Endgame’, the Marvel universe can be really messy, all kinds of inexplicable operations swarmed.
After the end of the third phase, took a break for 2 years, and ended up falling out with Scarlett Johansson who played Black Widow at the beginning of the fourth phase.
Then Marvel launched a want to develop the Asian market, but also the future of the core heroes Shang-Chi, the results of the popularity is not good at all, the film’s box office more than 400 million, can only sit side by side with the rise of the first stage before the beginning of several films.
None of the new heroes launched to support the field, the fourth stage of high box office or only rely on those few meta heroes.
In theory, such a situation Marvel and Disney side should be more like thin ice, right?
However, the ceo at the time Bob Chapek did not think it was necessary, as for the simple reason that he thought Marvel was the big man.
Originally, the fourth stage was due to a variety of uncomfortable elements that led to the failure of many films to be released in mainland China, and at this time Bob Chapek also very forcefully made the famous statement: “Disney movies can be successful without the Chinese market!”
The world’s second largest film market, said to give up, seems to be very tough, in fact, can only be said to be a fan operation.
Do not believe? Look at the subsequent financial expenditure of Disney, has to lay off more than 7,000 people, and then it is also directly let Bob Chapek side to go, the former ceo back to repair the relationship with mainland China, Marvel movies so that they can be back online.
However, word of mouth has been defeated, and now many passerby viewers bring up comic book movies without any good looks.
So, now the comic book wants to solve the dilemma, is not really an easy task, to deal with the problem is too much.
However, probably because ‘Ant-Man and the Wasp: Quantumania’ that bad performance brought too much impact, the current Marvel side is scheduled for summer release of ‘The Marvels’ delayed six months.
According to the report, Marvel side hopes to give it more adequate post-production time, you can see that the executives are aware of these problems again without hands-on treatment, the future will be very troublesome.
Let’s just say, let’s see what happens in the follow-up.
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