Look at these Hollywood movies, the local box office failed, all relying on other regions to rescue the market.
As we all know, North America is currently the world’s largest film market, especially in the last century.
At that time, the volume of a North American market was almost equal to the total volume of other markets in the world.
For Hollywood movies at that time, if the box office in North America was very poor, then basically don’t expect to rely on the market of other countries to survive, and the movie can basically be sure to hit the street.
In other words, as long as the movies of that era won the annual box office championship in North America, it basically equals the annual box office championship in the world.
However, in the past few decades, with the rise of film markets in other countries, it is no longer an era when the North American market determines the global box office.
Since the end of the last century, there have been many Hollywood movies with mediocre performances in their hometown of North America, but they abruptly rely on overseas box offices to achieve very good results overall, avoiding the fate of loss.
So this time I’m going to talk about Hollywood movies that have average or even poor box office performance in North America, but because of the excellent overseas box office, they directly “turned over”.
“Transformers: Age of Extinction”
The first is the most familiar “Transformers: Age of Extinction”.
“Transformers: Age of Extinction” won a box office of $245 million in North America that year.
In fact, the box office in North America is $200 million, which is a good result for ordinary movies.
Unfortunately, “Transformers: Age of Extinction” is not an ordinary movie.
Why do you say that?
Because the cost of this film is very, very high.
According to the data, the production budget of “Transformers: Age of Extinction” is as high as 210 million US dollars, which is 10 million US dollars higher than that of “Avengers.”
What you need to know is that the North American box office of “Avengers” is 620 million U.S. dollars. Compared with the figure of less than 250 million in “Transformers: Age of Extinction”, it can be said that it is miserable in one word.
Fortunately, “Transformers: Age of Extinction” has overseas box office to save it.
The movie market in Mainland China just entered a period of rapid development that year.
“Transformers: Age of Extinction” coincided with this time period, directly breaking the box office record in Mainland China, with a box office of 1.97 billion.
Not only that, but the performance in other markets in Asia is very impressive.
With the assists of the Asian market, “Transformers: Age of Extinction” won an overseas box office of US$850 million after the North American box office failed, and won the global box office champion of the year.
“Farewell Atlantis”
This is a movie that was very popular in mainland China.
“Farewell Atlantis” is a 2009 movie, and it was considered an absolute super production at the time.
The $200 million production cost is not much worse than the “Transformers: Age of Extinction” mentioned above.
But its results are even more bleak.
Audiences in North America didn’t like the film very much, resulting in a box office of only 160 million U.S. dollars, and the local performance did not even catch up with the cost.
In fact, not only in North America, but in other markets dominated by English, the film’s performance is very poor.
It was the Asian region that saved it in the end.
“Farewell Atlantis” broke box office records in many markets in Asia that year. The sensation once made many people think it was a film that was as popular all over the world as “Avatar”.
But in fact it is not. “Farewell Atlantis” is losing money in Europe and America, and it has exploded in Asia.
In the end, its overseas box office performance was US$600 million, and the overall global box office was close to 800 million, ranking it among the top five of the year.
“Fast and Furious 8”
The former domestic first Hollywood IP.
The “Fast and Furious” series is very interesting. In fact, with the exception of the seventh, the performance in Europe and the United States has always been the performance of second-rate movies.
However, it is extremely popular in emerging markets, Latin America and Asia, and breaking the box office record is not surprising.
At the beginning, “Fast and Furious 7”, due to the death of actor Paul and the ability of the director, reached its peak in the box office in North America, but the sequel was immediately beaten back to its original form.
“Fast and Furious 8” with its $250 million budget, only smashed 220 million box office in North America.
But the producers at the time certainly didn’t panic, because the first main market of this series was China.
That year, “Fast and Furious 8” won 2.67 billion box office in mainland China, breaking the record again.
2.67 billion, equivalent to 390 million U.S. dollars, almost doubled the North American hometown.
The results in various regions of Latin America are also very good.
Although due to currency and volume issues, the Latin American market is good = the European and American markets are ordinary, but overall still contributed a lot to this movie.
“Fast and Furious 8” was ranked 10 overseas in North America that year, but it ranked third in the global box office. It can be said that it is completely dependent on the help of overseas box office.
Attentive movie fans may find out why it seems that most of these Hollywood movies, which are not available in the local area, are finally saved by the Asian market?
Not to mention Africa, what about the European market?
This is actually related to the factors of national development.
After all, Europe and the United States belong to the same origin, and most of them are English-speaking countries. The tastes of most Hollywood movies are basically the same.
Moreover, the film market in European countries has developed very early, in other words, their upper limit is actually that same.
But the Asian region is different. Although there are also traditional Japanese and Korean film markets, which are also very strong, there is an emerging market that is approaching North America.
That’s right, I’m talking about the movie market in Mainland China.
So naturally we can’t talk about it in the same way.
However, as the volume of the Chinese mainland market becomes larger and larger, the problems will definitely increase.
Related Post: Why are Hollywood movies becoming less and less marketable in China?
