The lawsuit between Disney and Scarlett Johansson has been raging in the industry before.
The latter sued the former for failing to act according to the contract, and there was no exclusive release of “Black Widow” on the theater line, and instead, the online synchronization was carried out on Disney+.
This resulted in the loss of Scarlett Johansson’s income, and a lawsuit was filed in the court for this reason.
For the majority of fans, many people are on Scarlett Johansson’s side.
Fans think that no matter what Disney says, it is wrong to do things according to the contract, and all reasons are excuses.
However, it was only a month later, and the direction of the incident was unthinkable.
As Marvel’s second movie in 2021, “Shang-Chi and the Legend of the Ten Rings” is less than a month away from its release.
And Disney seems to have learned the lessons of “Black Widow”, listened to the voice of the public, and to avoid similar lawsuits.
Disney specifically announced that “Shang-Chi and the Legend of the Ten Rings” will be released exclusively in theaters, and Disney+ will not be broadcast simultaneously.
However, this time “knowing the mistakes and correcting” not only did not receive the affirmation of fans, but also triggered verbal criticism from all walks of life.
A large number of fans and netizens angered Disney for not considering the impact of the epidemic, just because the theater box office did not go online with Disney+. This is a ruthless performance.
The specific tweets are as follows:
“Now that the epidemic is serious, many people have not been vaccinated. It is quite dangerous to release movies exclusively in theaters. Disney made a big mistake this time!”
“I like MCU, but I would never go to the theaters to watch “Shang-Chi a”. I would rather wait until the day when Disney+ is released.”
“These Enrons are a mistake. If I go to the theater, I will take drugs. It is not worth the risk. I prefer to spend 30 dollars at home to enjoy the movie.”
Previously, Disney had stated in its complaint against Scarlett Johansson that the Scarlett team did not consider the necessary changes in the distribution method caused by the current epidemic.
As a result, the media and fans were sprayed to perfection.
But I didn’t expect that only a month later, when Disney decided to comply with the fans’ request to release the theater exclusively, it was again ruthlessly complained.
According to industry authoritative analysis, the box office prospects of “Shang-Chi and the Legend of the Ten Rings” are not good, and even worse than “Black Widow”.
“Shang Qi” premiere weekend box office is likely to be less than 80 million US dollars.
For Disney, the best way is to simultaneously release online and offline, so as to maximize revenue, which is also the best result for the company and the actors.
Now it seems that although Disney violated the distribution contract with Scarlett at that time.
However, judging from the current situation, perhaps simultaneous online and offline releases are the right choice.
What’s more, according to reports, in addition to the $20 million salary of Scarlett, Disney + has also received a certain dividend.
If it is only shown in theaters, the income may be lower.
Now the hardest thing is Disney.
The simultaneous release will be criticized by fans for not complying with the contract, and the theater exclusive will be criticized for being ruthless.
The shrewd Disney at the time, but now facing such a dilemma, it is also possible to see everything after a long time.
What do you think about this?
Related Post: Disney fired Scarlett Johansson!
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