“Eternals” is not good word of mouth? Created the lowest score for a Rotten Tomatoes Marvel movie, film critic: I prefer “Shang-Chi”.
After the premiere, the “Eternals” media word-of-mouth came out, and the result was a trend of opening higher and lower.
At the moment, if a commercial film has a slow narrative rhythm and full of literary and artistic temperament, it will almost certainly polarize its reputation.
“Dune” is so.
The same goes for “Eternals”.
This time there is really no “Marvel Best”.
“Eternals” has 83% freshness at the beginning of Rotten Tomatoes. You must know that Rotten Tomatoes has always been suspected to be Disney’s son.
Related Post: “Eternals ” score dropped again, it became the lowest rated work on Rotten Tomatoes in the MCU.
But as more and more reviews are submitted, the score of “Eternals” has dropped to 64%.
Comparing the commercial blockbusters of the same period, “Eternals” is probably comparable to “Venom 2” by 60%.
In the Marvel Cinematic Universe, the entire series of MCU movies, “Eternals” actually refreshed the lowest score of Rotten Tomatoes.
Previously, most of the MCU movies on Rotten Tomatoes had a freshness of more than 80%, and even more than 70%.
Only two are below 70%.
In 2008, “The Incredible Hulk” 67%.
In 2013, “Thor 2” 66%.
“Thor 2” may be recognized as the worst movie of Marvel.
“Eternals” is not good word of mouth? Created the lowest score for a Rotten Tomatoes Marvel movie
When Deadpool promoted “Free Guy”, he deliberately said that he liked this previous work more to tease the director of “Thor 3”.
In fact, these two films were both works before Marvel Pictures officially became independent.
In “Ant-Man” and “Doctor Strange” officially independent from Marvel, Kevin Feige is no longer interfered by Marvel’s creative department.
After Kevin Feige began to dominate the power, MCU has always been in line with the taste of Rotten Tomatoes film critics, and has established a mature industrial assembly line system.
This is also the reason why Marvel movie scores have always been stable.
However, over time, this stability has also become Marvel’s comfort zone.
If Marvel movies do not have innovations and breakthroughs, sooner or later the audience will be aesthetically tired and begin to decline.
So when the director of “Eternals” recommended himself to Marvel to express his novel ideas, Kevin Feige quickly selected her.
Even though she hadn’t been crowned Best Director Oscar at that time.
After the Oscar last year, the director became famous in the first battle, and more people became familiar with her style.
This also makes the audience have more and different expectations for “Eternals”.
Sure enough, the first trailer of “Eternals” showed a feeling different from the style of Marvel movies.
The second trailer of “Eternals” shows more of the epic of the film, with magnificent graphics and soundtrack.
Many aspects of the trailer make it clear that this is really a big production.
Before the premiere of “Eternals”, the media’s evaluation of it was almost the same as expected, but the score was a little low.
“Eternals” not only scored a new MCU low in Rotten Tomatoes, but even MTC had only 56 points.
The previous “Shang-Chi” had 71 points at any rate, and the mediocre “Black Widow” had 67 points.
From the comments, we can find out the general content direction of “Eternals”.
“Eternals” is a Marvel version of a human myth that involves the origin of mankind.
Therefore, the story of “Eternals” has a long time span, and there are a lot of dry goods about the world view.
The film has more explanatory content.
“Eternals” has as many as 10 protagonists with their own story lines.
There will be no shortage of strong special effects in the film, and there will be big scenes in the decisive battle.
“Eternals” raises some questions worthy of consideration and exploration, which may also be the theme of the story, but due to the nature of the commercial film, it did not go deep into it.
“Eternals” is still a superhero movie in the traditional sense.
It does not escape the limitations of genre films like “Joker” and “The Dark Knight”.
Knowing these general contents, it will be easier for us to understand the polarization of “Eternals” word-of-mouth.
Due to the long time span, the content to be told in the film, and the influence of the director’s style, the narrative rhythm of “Eternals” is different from that of previous MCU works.
This increases the audience’s threshold for viewing movies and requires more patience and attention.
The professional media originally watched the film more seriously than ordinary audiences, so why did they have low ratings?
Because the main point of criticism of film critics is not the “Eternals” narrative, but the director’s failure to manage so much content, causing structural confusion.
For example, “Polygon” film critic Joshua Rivera believes that “”Eternals” is not bold, but just incongruous. More precisely: “Eternals” is a mess.”
“Eternals” has the ambition to get out of the MCU’s comfort zone, so there are comments that this is more like a director’s author movie than a Marvel movie.
However, such ambitions may only be half realized.
“The Daily Telegraph” film critic Robbie Collin said relentlessly, “Maybe some people hope that Marvel’s 26th work can lead this series out of the comfort zone. But this series is useless except for the comfort zone, making this new film a one. A flashy product.”
“IndieWire” film critic David Ehrlich criticized Marvel and said, “Marvel has a good interpretation of why even the most independent-thinking filmmakers are unable to evolve a series that stands at the top of the food chain without any motivation for transformation.”
The director’s style gives the movie a certain literary and artistic temperament, but after all, it still cannot escape the clichés in the superhero story.
This may become a fatal flaw of “Eternals”.
Ordinary viewers are destined to find it difficult to accept such works that are not at the shore.
So it is not difficult to understand why not only one film critic said directly, he prefers “Shang-Chi” with more thorough commercialization and more enjoyable action scenes.
The praise of “Eternals” is mainly focused on character shaping.
The director completed a difficult task, which is to use the time of a movie to stand up all 10 protagonists and produce effective and interesting interactions between the characters similar to the “Avengers”.
“The reason why “Eternals” is special this time is that in addition to focusing on the spectacle, the director also cares about the characters in the spectacle.”
“TheWrap” film critic Robert Abele regards the role as the biggest highlight of the film.
In this way, the box office performance of “Eternals” may not be much better than that of “Shang-Chi”.
The expectation given by the media is a high of US$100 million in the first weekend of “Eternals”.
But if the audience’s word of mouth fails to counterattack, the later trend of “Eternals” is relatively suspended.
This means that this year Marvel may usher in a downturn in the fourth phase of the start.
“Spider-Man: No Way Home” and “Doctor Strange in the Multiverse of Madness” will take on the heavy responsibility of counterattack, and the opening of the parallel universe will become the life-saving straw for Marvel’s fourth stage.
Related Post: Why are several roles in “Eternals” changed to women? Chloé Zhao attributed this to Marvel’s decision.
