Since the closure of Hollywood theaters, Universal Pictures has been in a period of difficulty.
Fortunately, this company showed the style of an established film studio, and they quickly adjusted it.
The management intends to buy the copyright of Disney or Warner TV series.
Universal Pictures is expected to introduce the broadcasting rights of “Eternals”.
This Marvel work will premiere on the Disney Channel, and Universal Pictures hopes that “Eternals” can be re-screened on its streaming media platform “Peacock”.
Many senior movie fans have not discovered an interesting fact until the past two years.
All major Hollywood film and television companies have corresponding online channels.
When everyone was vying for the cinema market, people paid attention to the cinema box office, consciously or unconsciously ignored that online platforms can also reflect the soft power of large companies.
Disney Channel and Hulu are streaming media platforms owned by Disney, HBO belongs to Warner, and “Peacock” is the online platform of Universal Pictures.
Classic works from Universal Pictures, “Jurassic Park” and “Jaws”, are re-screened on this platform.
Although Universal Pictures is a long-established Hollywood film studio, their creative efforts have declined in recent years.
How does this film industry make its streaming media platform have sufficient resources for film and television dramas?
M. Night Shyamalan said in an interview that, in terms of cost and creative ability, Universal Pictures does not have the qualifications of Disney or Warner.
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They may not even be able to compete with the self-produced dramas on the Netflix platform.
The film industry can only choose a simple and effective way-the introduction of the broadcasting rights of the hot series.
Users of Hollywood online platforms are all “billing models.”
After a movie fan subscribed to the works of Disney Channel, he was not willing to spend wrong money to subscribe to works of other platforms.
Therefore, Universal Pictures is expected to introduce the broadcasting rights of “Eternals”, which is a way for the established film industry to take a shortcut.
So will the Marvel team give up the broadcasting rights of this series?
The MCU working group may need to determine whether the series can sell the broadcasting rights to other companies based on the box office and ratings of “Eternals” after its premiere in theaters and Disney Channel?
If the positioning of “Eternals” is not in line with Disney Channel users.
The Marvel team will not only sell the broadcasting rights of this series to Universal Pictures, they may also let the Netflix platform introduce the broadcasting rights of “Eternals”.
Although Universal Pictures’ creative efforts are not very good, this is the result of comparison with Disney or Warner.
In fact, directors like Shamaran know that Universal Pictures has a good reserve of film and television dramas in special periods.
It needs to be said that Marvel’s works in the fourth phase have such a commonality.
Before the film and television series was released, the outside world generally disliked the ratings of this series.
However, after these works were actually released, they quickly occupied the forefront of the Nielsen rankings.
“Wanda Vision” and “Loki” are examples of such stereotypes.
Universal Pictures also saw this characteristic of MCU works, and this company tried to introduce the broadcasting rights of “Eternals”.
Since the Marvel superhero series has encountered a lot of copyright disturbances in Spider-Man, it is unlikely that Disney will sell the rights to other works.
Therefore, “Eternals” is far away from Universal Pictures.
Related Post: The first day of “Eternals” pre-sale results hits big.
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