The high box office of “Shang-Chi and the Legend of the Ten Rings” confirms the necessity of “theater window period”

“Shang-Chi and the Legend of the Ten Rings” received US$35.8 million in the second weekend after its release in North America, which was much better than the US$25 million received in the second weekend of the previous “Black Widow”.

For such Hollywood blockbusters, the box office results of the second weekend are often very important.

The stamina of a movie depends largely on the situation of the second weekend.

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Relying on word-of-mouth and the advantage that is not available online for the time being, the box office of “Shang-Chi and the Legend of the Ten Rings” fell only 54% in the second weekend compared to the opening weekend.

This is basically similar to the situation of several Marvel works of the same scale that were released before the outbreak.

“Shang-Chi and the Legend of the Ten Rings” is much better than the previous performance of “Black Widow”, where the box office dropped by 68% during the second weekend.

For Disney, the producer, this box office performance can give them a sigh of relief when the mainland of China has not yet finalized the file.

I think that when “Black Widow” was released before, a representative of NATO stood up and severely criticized Disney’s decision to let “Black Widow” be released simultaneously on online and offline platforms.

They believe that this has seriously harmed the interests of movie theaters and demanded that the latter resume the practice of maintaining the window period as soon as possible.

Shortly before the release of “Shang-Chi and the Legend of the Ten Rings”, Disney CEO Bob Chapek also stated that the pure theater release model of “Shang-Chi and the Legend of the Ten Rings” was an experiment they did.

They hope to see whether the practice of restoring the window period under the epidemic is pros or cons.

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At that time, this statement also ushered in “Shang-Chi and the Legend of the Ten Rings” protagonist Simu Liu’s unhappiness, he angered the boss on social media, “We are not guinea pigs.”

Today, the excellent box office performance of “Shang-Chi and the Legend of the Ten Rings” has given the film projection industry more and more confidence.

In an interview with CNBC, IMAX CEO Rich Gelfond said that in the epidemic and post-epidemic era, whether audiences will return to the theater without forgetting their original intentions, they can already follow the “Shang-Chi and the Legend of the Legend”. The release of “Ten Rings” was concluded-“the experiment has already had results.”

Sure enough, Disney recently announced its final decision in cooperation: the six movies to be released this year will retain a window period of at least 30 to 45 days before they will land on Disney+ or Hulu online platforms.

Among them are the animated film “Encanto”, Ridley Scott’s “The Last Duel” and Spielberg’s new version of “West Side Story” and so on.

Of course, when you count them down, four of these six movies are “inherited” by Disney from 20th Century Fox.

According to the original agreement, just like the previous “Free Guy”, Disney was unlikely to force these four movies to be released online and offline simultaneously.

But in any case, this is undoubtedly the best news for the theater industry that has been calling for the restoration window.

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