“Thor: Love and Thunder” Northern America easily won consecutive titles but fell by as much as 68%. Are the audience tired of MCU aesthetics?

No major new releases in the Northern America market last week. ‘Thor: Love and Thunder’ won back-to-back titles with $46 million (rough estimate), but fell 68.1% from last week, the second highest drop in the MCU (‘Thor: Ragnarok ‘ fell 53.5% the following week). The new film ‘Where the Crawdads Sing’ was only third with $17 million.

‘Thor: Love and Thunder’s 68% next week drop was just below ‘The Incredible Hulk’s’ 70% in the MCU and above ‘Doctor Strange in the Multiverse of Madness”s 67%.

Northern America audiences are still enthusiastic about the Marvel Cinematic Universe (MCU), but they are somewhat aesthetically tired.

In the fourth phase of the MCU, there have been 4 movies ‘Black Widow’, ‘Eternals‎’, ‘Spider-Man: No Way Home’, and ‘Doctor Strange in the Multiverse of Madness’, which fell by more than 65% in the second week.

In terms of big drops, ‘Black Widow’ is due to synchronized online streaming, ‘Spider-Man: No Way Home’ is because the second weekend coincides with Christmas Eve, but ‘Doctor Strange in the Multiverse of Madness’ and ‘Thor: Love and Thunder’ are word of mouth No way.

Only four films in the MCU have CinemaScore scores below A, ‘Thor: Love and Thunder’ ‘Eternals’ ‘Doctor Strange in the Multiverse of Madness’ 3 from MCU Phase IV.

And there are only 6 movies in the MCU with a Rotten Tomatoes freshness rating below 75%, ‘Doctor Strange in the Multiverse of Madness’, ‘Thor: Love and Thunder’, ‘Eternals‎’ 3 from the fourth stage.

Although the MCU’s fourth phase of audience word-of-mouth declined, but the box office is still strong, ‘Thor: Love and Thunder’ currently Northern America cumulative box office of $ 233 million, the global cumulative box office of $ 712 million, the first 10 days of the box office is still the “Thor” series best.

Last week’s runner-up was ‘Minions: The Rise of Gru’, which took in $26 million in its third weekend of release, a 44% drop in ringgit compared to the 53.5% performance of ‘Minions1’ over the same period.

Currently ‘Minions’ Northern America has accumulated $262 million at the box office and $532 million worldwide.

The new film ‘Where the Crawdads Sing’ 17 million dollars at the box office ranked third, considering the film investment of only 24 million dollars, such performance has exceeded the expectations of the distributor Sony.

Two months after its release, ‘Top Gun: Maverick’ also managed to rank fourth with $12 million, Northern America accumulated $617 million and worldwide accumulated $1.237 billion, both setting the best in Paramount’s film history.

The new film ‘Paws of Fury: The Legend of Hank’ opened to $6.25 million ranking sixth.

This week’s new movies

‘Nope’ Horror (Universal)

Directed by Jordan Peele

Starring: Steven Yeun, Daniel Kaluuya and Keke Palmer

Plot: Jordan Peele writes and directs ‘Get Out’ and ‘Us’, followed by his new masterpiece ‘Nope’, which stars Steven Yeun, Daniel Kaluuya and Keke Palmer!

Related Post: Natalie Portman praises “Thor: Love and Thunder” partner Chris Hemsworth as a warm man.